The Estée Lauder Companies has placed a renewed emphasis on women’s health with its 2024 Breast Cancer Campaign. With the message “Breast Care is Self-Care,” the company aims to inspire and educate women across generations to become advocates for their breast health, reframing self-care to include proactive prevention and early detection measures.
 
William P. Lauder, Executive Chairman, The Estée Lauder Companies Inc. said, 
 
“We will continue supporting the brilliant researchers who are working towards a cure while also advocating for prevention and early detection. I’m incredibly proud of the meaningful efforts shown by our employees, consumers, and partners, who unite around this shared goal.”
 
The company has been at the forefront of efforts to create a breast cancer-free world since Evelyn H. Lauder co-created the pink ribbon and started The Estée Lauder Companies’ Breast Cancer Campaign (The Campaign) in 1992. 
 
The Campaign and the ELC Charitable Foundation have funded over $131 million towards lifesaving global research, education, and access to medical services, with over $103 million funding medical research through the Breast Cancer Research Foundation.
 
This year’s message “Breast Care is Self-Care” is shown through a new video and digital campaign. 
 
The video features female employees in New York who shared their authentic views on the link between breast health and self-care. The company aims to reshape how women approach self-care, urging them to include breast health as an integral part of their wellness routines.
 
The company also launched a new dedicated website, centralizing essential tools and resources to understand breast health, including how to recognize potential signs and symptoms of breast cancer and the importance of both screenings and healthy habits. 
 
The site encourages women to be proactive about their health, offering information on dense breast tissue, performing self-exams, and accessing a personalized breast cancer risk assessment.
 
ELC will also fund medical research, fellowships, and medical resources and services including access to mammograms/screenings for vulnerable groups with limited access to healthcare. 
 
The campaign will support 60+ organizations aligned to the diverse needs of local communities and women in science, research, and medicine. 
 
This year, ELC will host and convene events on breast health education with key opinion leaders and experts. A section of ELC brands will also donate to the Breast Cancer Research Foundation and/or local cancer-focused organizations. 
 
Lastly, ELC will Illuminate buildings, monuments, and landmarks around the world in pink to raise awareness, including the Empire State Building, New York City; the Eiffel Tower, Paris; the Lotte World Tower, Seoul, and others.  

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